Client

Wheaton College

Challenge 

Develop a synergistic campaign with an umbrella look and feel for the College’s $175 million capital campaign. The original website that had been developed did not have the look, feel, or function that reflected the excitement and scope of this ambitious 5-year campaign.

Solution 

Seth worked with the Advancement staff to develop the look, feel, and messaging that would be used across all campaign communications. A new website was developed which is the hub where all marketing communications drive to. The, “From the Heart, For the Kingdom,” website brought to life the message that an investment in students is an investment in long-term kingdom advancement. The site is designed to engage with the entire range of potential donors — those who are ready to act from the get-go to those who are casually considering the idea of gifting.

The campaign resulted in $187 million giving, surpassing the campaign goal of $175 million.

Role 

VP Creative Director

Agency 

Verve Marketing Group